I've been a content creator and event curator for over three years now. I created the Weekly Roundup, an event content calendar before it was popular, highlighting events and places to go around the city.

For some of that time, I still thought visibility meant being chosen. Getting in the newspaper. Landing the news segment. Waiting for someone with a bigger platform to notice what you were doing and decide it mattered.

Then I started covering the businesses and events I already loved. Not because anyone asked. Because I was already there. Already paying attention. Already in the room.

The game changed.

Restaurant owners have told me they have new patrons after I posted about their spot. Brands have said my coverage brought new customers to them. I wasn't pitching them or running campaigns. I was just documenting what I saw with the iphone in my pocket.

Soon enough, I understood: content creation isn't about being discovered. It's about refusing to wait.

Live Baltimore brought me on as an influencer ambassador for Baltimore's Birthday Bash three years in a row. The BE. Org made me Chief Creative Officer for their annual Sneaker Ball. Not because I had a TV segment or a magazine feature, because I'd been showing up consistently, covering what I loved, and my audience trusted me enough to show up too.

The newspaper isn't necessarily coming. The news segment, while great, might never happen and can't be there every week. But your phone is already in your hand and the people who need to find you are already scrolling.

I think about the business owners I know who have something worth talking about but aren't talking. The one with the affirmation journals that could be in every Black woman's hands. The one with the event decor business whose setups are stunning but barely documented. The one with a clothing line and no consistent content to move it. And the one who just launched a safety app that people need to know about.

All of them with something real. None of them posting like it.

Those who post once, disappear for three weeks, come back apologizing for being gone. They should be more consistent but can't find the time or the words or the confidence to just start.

On January 24th I'm teaching a workshop in Baltimore — 90 pieces of content in one day, filmed and ready to post. It's called exactly that. I'm taking 15 people through the system I use to stay consistent without losing my mind or momentum. Early bird is $200 through Christmas.

If this isn't you, do me a favor and send it to a business owner you know who needs it.

The coverage you're waiting for might not come. But you can cover yourself. That's the whole game.